Labotec

Project Overview

Labotec is a well-established laboratory equipment supplier in South Africa, and I had the opportunity to contribute to several of their seasonal and promotional campaigns. I worked closely with their marketing team to design promotional collateral that aligned with their seasonal campaigns and milestone events. My responsibilities included layout design, visual development, and adapting content across various formats for both print and digital.

Working within their brand guidelines — with creative freedom to bring in seasonal and industry-relevant visuals — I designed:

• A series of seasonal pamphlets, promoting winter specials

• A digital leaflet version of the pamphlet, adapted for email distribution

• A website banner aimed at users in the mining industry

• A bulletin combining promotional content with a celebration of Labotec’s 65-year anniversary

• A set of expo wall graphics created for Analytica Lab Africa 2025, promoting Labotec’s VR game and providing a photo-friendly backdrop for attendees

This project deepened my skills in fast-paced layout design, digital adaptation, and working with clear hierarchy across limited space — all while upholding visual clarity and brand consistency.