The Wanderer's Ledger

Project Overview

The Wanderer’s Ledger crafts refillable leather notebook covers designed for creators, planners, and thinkers. While interning at Lovelab, I worked on a packaging system that supports the modular nature of the product and reflects the brand’s focus on quality, clarity, and intention.

The goal was to create a cohesive and user-friendly visual system across various components - keeping everything clean, considered, and functional.

What I Focused On
This project gave me the opportunity to work across multiple print formats while keeping a strong sense of visual consistency. I focused on hierarchy, proportion, and subtle branding, all while designing within real production constraints.

I also explored how small-format print can enhance a product experience - using clear typography, structured layout systems, and flexible visual assets to support both storytelling and usability.

What I Learned
This project taught me how to apply design thinking across an entire product ecosystem. I strengthened my ability to design for scale, maintain consistency across sizes, and work within an existing brand world while still contributing something thoughtful and useful.